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	<title>Escalate - Marketing to the unreachable &#187; banner ads</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>Do dancing people deliver better click through?</title>
		<link>http://skal8.com/2008/10/do-dancing-people-deliver-better-click-through/</link>
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		<pubDate>Fri, 10 Oct 2008 19:09:43 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[mass media]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[banner ads]]></category>
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		<description><![CDATA[We&#8217;ve all seen the ads on seemingly every web page on the Internet.  They feature some random person dancing amid talk of interest rates and refinancing.  At times it seems to be video, other times it&#8217;s animation.  
I&#8217;ll leave out the company, but lets say their initials are lmb.  As a business model they do second mortgages [...]]]></description>
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