Tag Archives: automotive

The Brands of the Big 3 Automakers

Posted on December 10, 2008 by Steve Hammer

Watching the plight of GM, Chrysler and Ford over the past several years has been a pretty depressing state of affairs.  Inevitably, people will say one of two things about the American automakers.  The first is that they no longer … Continue reading →

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Your receptionist is part of your brand too

Posted on September 23, 2008 by Steve Hammer

A couple of experiences over the last couple of days have reminded me of the need to have every touchpoint reflect your brand.  In particular that includes your receptionist.  In many cases this person is the first impression a potential … Continue reading →

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