Strategies for communicating with consumers in a fragmented world
Watching the plight of GM, Chrysler and Ford over the past several years has been a pretty depressing state of affairs. Inevitably, people will say one of two things about the American automakers. The first is that they no longer make cars that people want and the second is that they don’t have the quality [...]
A couple of experiences over the last couple of days have reminded me of the need to have every touchpoint reflect your brand. In particular that includes your receptionist. In many cases this person is the first impression a potential customer will have with actual people at your business.
At the newspaper, our receptionist was not [...]