Escalate – Marketing to the unreachable

We’ve all seen the ads on seemingly every web page on the Internet.  They feature some random person dancing amid talk of interest rates and refinancing.  At times it seems to be video, other times it’s animation.  
I’ll leave out the company, but lets say their initials are lmb.  As a business model they do second mortgages [...]

Posted on October 10th, 2008 under mass media. Tags: animation, banner ads, data, lending, online marketing. Comments: None