Escalate – Marketing to the unreachable

Microsoft recently debuted a new ad campaign aimed at revising their image to be more friendly and approachable.  To do so, they employed Jerry Seinfeld for a purported $10M.  The first installment in the campaign debuted along with the regular season of NFL football and left many wondering what the point was.  The spot, featured [...]

Posted on September 16th, 2008 under Viral, buzz, mass media. Tags: American Express, Bill, blog, buzz, Jerry Seinfeld, marketing, Microsoft, traditional media, Viral, Windows. Comments: None