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	<title>Escalate - Marketing to the unreachable &#187; Viral</title>
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	<link>http://skal8.com</link>
	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>How Twitter generates so much hype</title>
		<link>http://skal8.com/2009/07/how-twitter-generates-so-much-hype/</link>
		<comments>http://skal8.com/2009/07/how-twitter-generates-so-much-hype/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 01:57:16 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[commenters]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[hype]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=109</guid>
		<description><![CDATA[By this point you&#8217;d have to be living under a rock not to have heard of Twitter.   Everyone from Oprah to CNBC has spent time talking about the microblogging system and its phenomenal growth.  A far fewer percentage of people seem to understand the utility of the service.  Certainly the controversy surrounding the Iran elections [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>More on how worthless free has become</title>
		<link>http://skal8.com/2009/02/more-on-how-worthless-free-has-become/</link>
		<comments>http://skal8.com/2009/02/more-on-how-worthless-free-has-become/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 23:49:25 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[free dating site]]></category>
		<category><![CDATA[Online Dating]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=90</guid>
		<description><![CDATA[After my recent post on the death of free, I attempted to run an ad on Yahoo&#8217;s network for our free dating site, downtoearth.com.  The ad was pretty simple.  It text in the ad read simply Online Dating.  100% Free.
The ad was rejected by Yahoo.
Why?
It lacked a disclaimer on the word &#8220;Free.&#8221;  That&#8217;s right.  They [...]]]></description>
		<wfw:commentRss>http://skal8.com/2009/02/more-on-how-worthless-free-has-become/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The sad death of the word Free</title>
		<link>http://skal8.com/2009/02/the-sad-death-of-the-word-free/</link>
		<comments>http://skal8.com/2009/02/the-sad-death-of-the-word-free/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 00:50:26 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[advertising claims]]></category>
		<category><![CDATA[affiliate marketer]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[credit monitoring solution]]></category>
		<category><![CDATA[Credit reporting services]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[marketing lies]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=88</guid>
		<description><![CDATA[Allow me to write an obituary for what was once an appealing and meaningful word.  Sadly, it was beaten to death by advertising claims and shows no hope of recovery.  Certainly in the days before the Internet, it had been frequently over used, but recent time has finally sent it over the edge.  It no [...]]]></description>
		<wfw:commentRss>http://skal8.com/2009/02/the-sad-death-of-the-word-free/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Black Hat Marketing and why it is bad</title>
		<link>http://skal8.com/2009/01/black-hat-marketing-and-why-it-is-bad/</link>
		<comments>http://skal8.com/2009/01/black-hat-marketing-and-why-it-is-bad/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 20:43:50 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[google search results]]></category>
		<category><![CDATA[marketing ethics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[tactics]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=80</guid>
		<description><![CDATA[It wasn&#8217;t that long ago that I read this post by Max Kalehoff on SEO and Comment spam.  My blog gets hit by this mess quite frequently so I read it with fervent interest.  Max puts it simply: attention is a precious resource and such actions squander this resource.
I&#8217;d put it this way.  It&#8217;s a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Twitter and youtube brings down an ad campaign</title>
		<link>http://skal8.com/2008/11/twitter-and-youtube-brings-down-an-ad-campaign/</link>
		<comments>http://skal8.com/2008/11/twitter-and-youtube-brings-down-an-ad-campaign/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 19:05:09 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Participation]]></category>
		<category><![CDATA[Shock]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[motrin]]></category>
		<category><![CDATA[online buzz]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[wasted media buys]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=61</guid>
		<description><![CDATA[Johnson and Johnson pulled a recent print campaign for Motrin after significant online buzz revealed an underlying feeling of offense.  The campaign was intended to show they understood the pain that mom&#8217;s feel over raising their children with Motrin as the obvious answer.  The execution, however, showed anything but understanding.
By implying that babies are a [...]]]></description>
		<wfw:commentRss>http://skal8.com/2008/11/twitter-and-youtube-brings-down-an-ad-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What&#8217;s in a name? The value of a good domain.</title>
		<link>http://skal8.com/2008/11/whats-in-a-name-the-value-of-a-good-domain/</link>
		<comments>http://skal8.com/2008/11/whats-in-a-name-the-value-of-a-good-domain/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 22:53:38 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brand names]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=59</guid>
		<description><![CDATA[Domain name sales have been with us for quite some time.  Since there can be only one yourname.com, the value of attractive domains can often go to the highest bidder.  However opinions vary as to the best strategy.
google and ebay are made up words that had little to do with their respective category until they [...]]]></description>
		<wfw:commentRss>http://skal8.com/2008/11/whats-in-a-name-the-value-of-a-good-domain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook changes alter rules for viral apps</title>
		<link>http://skal8.com/2008/10/facebook-changes-alter-rules-for-viral-apps/</link>
		<comments>http://skal8.com/2008/10/facebook-changes-alter-rules-for-viral-apps/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 03:47:38 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[buzz]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=49</guid>
		<description><![CDATA[Facebook and MySpace have been one of the epicenters for viral mini programs known as apps or widgets.&#160; The functionality for these programs varies from one time challenges issued to your friends online, to complicated interactive games.&#160; Some are mere decorations while others are massive organizers for important personal information.&#160; In some of the best [...]]]></description>
		<wfw:commentRss>http://skal8.com/2008/10/facebook-changes-alter-rules-for-viral-apps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nintendo breaks a wall online, creates a remarkable ad</title>
		<link>http://skal8.com/2008/09/nintendo-breaks-a-wall-online-creates-a-remarkable-ad/</link>
		<comments>http://skal8.com/2008/09/nintendo-breaks-a-wall-online-creates-a-remarkable-ad/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 01:22:16 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[web browser]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=46</guid>
		<description><![CDATA[Lets just admit it, so much information is in front of any of us on a given day that its getting harder to impress and create remarkable ads.&#160; The Super Bowl spectacle every years is often the lone place where the average individual goes to seek out a commercial.&#160; With the exception of Apple and [...]]]></description>
		<wfw:commentRss>http://skal8.com/2008/09/nintendo-breaks-a-wall-online-creates-a-remarkable-ad/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Microsoft and Seinfeld &#8211; An ad campaign about nothing?</title>
		<link>http://skal8.com/2008/09/microsoft-and-seinfeld-an-ad-campaign-about-nothing/</link>
		<comments>http://skal8.com/2008/09/microsoft-and-seinfeld-an-ad-campaign-about-nothing/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 14:58:38 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[mass media]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[Bill]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Jerry Seinfeld]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[traditional media]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=27</guid>
		<description><![CDATA[Microsoft recently debuted a new ad campaign aimed at revising their image to be more friendly and approachable.  To do so, they employed Jerry Seinfeld for a purported $10M.  The first installment in the campaign debuted along with the regular season of NFL football and left many wondering what the point was.  The spot, featured [...]]]></description>
		<wfw:commentRss>http://skal8.com/2008/09/microsoft-and-seinfeld-an-ad-campaign-about-nothing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Firefox 3 as viral launch</title>
		<link>http://skal8.com/2008/09/firefox-3-as-viral-launch/</link>
		<comments>http://skal8.com/2008/09/firefox-3-as-viral-launch/#comments</comments>
		<pubDate>Sun, 07 Sep 2008 00:37:50 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Participation]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[grassroots]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[web browser]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=18</guid>
		<description><![CDATA[The web browser Firefox 3 (of which I am a proud user), had what can only be called an amazing launch.  They set the world record for downloads of software on a single day, despite plenty of reports of errors during the launch, such as late start.  They ran two very important websites, www.getfirefox.com and [...]]]></description>
		<wfw:commentRss>http://skal8.com/2008/09/firefox-3-as-viral-launch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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