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Category Archives: Viral
More on how worthless free has become
After my recent post on the death of free, I attempted to run an ad on Yahoo’s network for our free dating site, downtoearth.com. The ad was pretty simple. It text in the ad read simply Online Dating. 100% Free. … Continue reading
The sad death of the word Free
Allow me to write an obituary for what was once an appealing and meaningful word. Sadly, it was beaten to death by advertising claims and shows no hope of recovery. Certainly in the days before the Internet, it had been … Continue reading
Black Hat Marketing and why it is bad
It wasn’t that long ago that I read this post by Max Kalehoff on SEO and Comment spam. My blog gets hit by this mess quite frequently so I read it with fervent interest. Max puts it simply: attention is … Continue reading
Posted in Viral, branding
Tagged google search results, marketing ethics, online marketing, tactics
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Twitter and youtube brings down an ad campaign
Johnson and Johnson pulled a recent print campaign for Motrin after significant online buzz revealed an underlying feeling of offense. The campaign was intended to show they understood the pain that mom’s feel over raising their children with Motrin as … Continue reading
Posted in Participation, Shock, Viral, buzz
Tagged motrin, online buzz, social media, twitter, wasted media buys
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What's in a name? The value of a good domain.
Domain name sales have been with us for quite some time. Since there can be only one yourname.com, the value of attractive domains can often go to the highest bidder. However opinions vary as to the best strategy. google and … Continue reading
Posted in Viral, branding
Tagged brand names, domain names, search engine, seo, traffic
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Facebook changes alter rules for viral apps
Facebook and MySpace have been one of the epicenters for viral mini programs known as apps or widgets. The functionality for these programs varies from one time challenges issued to your friends online, to complicated interactive games. Some are mere … Continue reading
Posted in Viral, buzz
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Nintendo breaks a wall online, creates a remarkable ad
Lets just admit it, so much information is in front of any of us on a given day that its getting harder to impress and create remarkable ads. The Super Bowl spectacle every years is often the lone place where … Continue reading
Microsoft and Seinfeld – An ad campaign about nothing?
Microsoft recently debuted a new ad campaign aimed at revising their image to be more friendly and approachable. To do so, they employed Jerry Seinfeld for a purported $10M. The first installment in the campaign debuted along with the regular … Continue reading
Posted in Viral, buzz, mass media
Tagged American Express, Bill, blog, buzz, Jerry Seinfeld, marketing, Microsoft, traditional media, Viral, Windows
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Firefox 3 as viral launch
The web browser Firefox 3 (of which I am a proud user), had what can only be called an amazing launch. They set the world record for downloads of software on a single day, despite plenty of reports of errors … Continue reading
Posted in Events, Participation, Viral
Tagged community, firefox, grassroots, press, software, web browser
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How Twitter generates so much hype
By this point you’d have to be living under a rock not to have heard of Twitter. Everyone from Oprah to CNBC has spent time talking about the microblogging system and its phenomenal growth. A far fewer percentage of people … Continue reading →