Escalate – Marketing to the unreachable

Escalate – Marketing to the unreachable

Strategies for communicating with consumers in a fragmented world

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What if everything on the internet shouldn’t be free?

There’s a wide conception among consumers that everything on the Internet should be free.  The success of companies like Craigslist have promoted the notion that other than ordering products, everything else should be free.  The work of Internet opinion leaders like Jeff Jarvis and Chris Anderson have forwarded the notion that free and freemium business [...]

Are misattributed comments worse than anonymous ones?

A bit of a self-debate here, but I’m actually wondering if misattributing a comment is worse than just doing it anonymously. I’m certainly no celebrity, but I have seen a bit of attention lately. I also don’t have the most uncommon name. However, it’s more than a bit off-putting to see something [...]