Strategies for communicating with consumers in a fragmented world
It might seem counter-intuitive to some, but when you’ve screwed something up is the best time to build customer loyalty. Your angry customer could end up being your best. It’s all in how you handle it.
The Ritz-Carlton has understood this for a long time. They know that any nice hotel room is pretty much the [...]
Gatorade for years has dominated the sports drink category. The product itself was the stuff of legends. The brand became an icon. Who can forget “Be like mike?” It’s orange lightning bolt is instantly recognizable. Decades of research, including a sports science institute, studied its effectiveness. Even it’s origin, as chronicled in this commercial, lent [...]