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Category Archives: Participation
Fixing a problem is the best path to loyalty
It might seem counter-intuitive to some, but when you’ve screwed something up is the best time to build customer loyalty. Your angry customer could end up being your best. It’s all in how you handle it. The Ritz-Carlton has understood … Continue reading
Posted in Participation, Strategy
Tagged Charlie Trotter, customer service, loyalty, Nordstrom, Ritz Carlton
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A basic point, new media is interactive, not just digital
This weekend I met a fellow marketer who worked for a very old school company that shall remain nameless. She used to do “digital” marketing for them, but they decided to turn that over to their agency and have her … Continue reading
Twitter and youtube brings down an ad campaign
Johnson and Johnson pulled a recent print campaign for Motrin after significant online buzz revealed an underlying feeling of offense. The campaign was intended to show they understood the pain that mom’s feel over raising their children with Motrin as … Continue reading
Posted in Participation, Shock, Viral, buzz
Tagged motrin, online buzz, social media, twitter, wasted media buys
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User Created Videos to show common interests
Last year a video prognosticator, Kige Ramsey, got his 15 minutes of fame when he correctly predicted every game for the first weekend. Dallas radio, in particular picked him up for interviews. Deadspin nominated him for their youtube hall of … Continue reading
Posted in Participation, branding, buzz
Tagged Circuit City, Dallas, football, user generated, videos, youtube
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Firefox 3 as viral launch
The web browser Firefox 3 (of which I am a proud user), had what can only be called an amazing launch. They set the world record for downloads of software on a single day, despite plenty of reports of errors … Continue reading
Posted in Events, Participation, Viral
Tagged community, firefox, grassroots, press, software, web browser
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Marketing Evolved, in cartoon form
Tom Fishburne has done a great job of lampooning the culture of brand management and marketing for a while now. His cartoons are both funny and well thought, like an even more clever version of Dilbert without the passive aggressive anger toward upper management. … Continue reading
Cafepress and brand satire
Many thanks to silicon alley insider for their recent post on the issue that brands have taken with consumer generated shirts which feature their trademarks in unflattering manners. The facilitator of this brand abuse is cafepress.com, an online t-shirt shop that can produce … Continue reading
Posted in Participation
Tagged cafepress, coke, consumer generated marketing, items, walmart
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Respect for the consumer
One of the first lessons that I had to learn was to respect the consumer. The best analogy is to consider them a tourist in your area. You have to speak their language, in a place that is convenient when … Continue reading
Posted in Events, Participation
Tagged community, consumer, Dallas, Events, launch, marketing, neighbors, newspapers, respect
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