Category Archives: mass media

Top Chef and Product Placement and much more

Posted on February 25, 2009 by Steve Hammer

I’ll freely admit that I’m a devoted fan of Bravo’s Top Chef.  As a foodie it’s one of the more interesting shows over all.  However, as a marketer, it’s fascinating in terms of marketing opportunities. Product placement is one of … Continue reading →

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Perfect Product Placement in 10 items or less?

Posted on January 7, 2009 by Steve Hammer

Last night TBS aired an interesting experiment in blatant product placement last night with the new comedy 10 items or less.  The show was presented commercial free and with out interruptions.   The show was supported instead by two sponsors that … Continue reading →

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What is local and what does it mean for my brand?

Posted on December 15, 2008 by Steve Hammer

I used to work for a newspaper company where the mantra was local, local, local.  The resources they had were in their area, including sales and content generation, so it was natural for them to focus in such a way.  … Continue reading →

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The Brands of the Big 3 Automakers

Posted on December 10, 2008 by Steve Hammer

Watching the plight of GM, Chrysler and Ford over the past several years has been a pretty depressing state of affairs.  Inevitably, people will say one of two things about the American automakers.  The first is that they no longer … Continue reading →

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Small Scale Testing as a great way to improve

Posted on November 10, 2008 by Steve Hammer

The budget that big brands can spend on marketing and advertising can be startling.  Take AT&T.  Their 2007 us ad spend was estimated by ad age to be $3.2B.  Given there are about 300M people in the usa, that makes … Continue reading →

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Do dancing people deliver better click through?

Posted on October 10, 2008 by Steve Hammer

We’ve all seen the ads on seemingly every web page on the Internet.  They feature some random person dancing amid talk of interest rates and refinancing.  At times it seems to be video, other times it’s animation.   I’ll leave … Continue reading →

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Seinfeld out for Microsoft? Who cares – Look at the buzz

Posted on September 18, 2008 by Steve Hammer

Only a few weeks into the new campagn, Microsoft has pulled the plug on pitchman Jerry Seinfeld.  According to Microsoft, the move was planned from the beginning.  Given the amount of time that it takes to shoot a commercial and … Continue reading →

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Microsoft and Seinfeld – An ad campaign about nothing?

Posted on September 16, 2008 by Steve Hammer

Microsoft recently debuted a new ad campaign aimed at revising their image to be more friendly and approachable.  To do so, they employed Jerry Seinfeld for a purported $10M.  The first installment in the campaign debuted along with the regular … Continue reading →

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