Strategies for communicating with consumers in a fragmented world
I’ll freely admit that I’m a devoted fan of Bravo’s Top Chef. As a foodie it’s one of the more interesting shows over all. However, as a marketer, it’s fascinating in terms of marketing opportunities.
Product placement is one of the most obvious ones. It’s one of the rules of the Top Chef drinking game, and [...]
Last night TBS aired an interesting experiment in blatant product placement last night with the new comedy 10 items or less. The show was presented commercial free and with out interruptions. The show was supported instead by two sponsors that were shoehorned into the story in awkward ways. To TBS’s credit they were very above [...]
I used to work for a newspaper company where the mantra was local, local, local. The resources they had were in their area, including sales and content generation, so it was natural for them to focus in such a way. The question in my mind is what it means for small businesses and other companies.
My [...]
Watching the plight of GM, Chrysler and Ford over the past several years has been a pretty depressing state of affairs. Inevitably, people will say one of two things about the American automakers. The first is that they no longer make cars that people want and the second is that they don’t have the quality [...]
The budget that big brands can spend on marketing and advertising can be startling. Take AT&T. Their 2007 us ad spend was estimated by ad age to be $3.2B. Given there are about 300M people in the usa, that makes $10 for every man woman and child in the country. It’s a startling number, but [...]
We’ve all seen the ads on seemingly every web page on the Internet. They feature some random person dancing amid talk of interest rates and refinancing. At times it seems to be video, other times it’s animation.
I’ll leave out the company, but lets say their initials are lmb. As a business model they do second mortgages [...]
Only a few weeks into the new campagn, Microsoft has pulled the plug on pitchman Jerry Seinfeld. According to Microsoft, the move was planned from the beginning. Given the amount of time that it takes to shoot a commercial and the fact they apparently have a new one set to debut this week, it is [...]
Microsoft recently debuted a new ad campaign aimed at revising their image to be more friendly and approachable. To do so, they employed Jerry Seinfeld for a purported $10M. The first installment in the campaign debuted along with the regular season of NFL football and left many wondering what the point was. The spot, featured [...]