Strategies for communicating with consumers in a fragmented world
I used to work for a newspaper company where the mantra was local, local, local. The resources they had were in their area, including sales and content generation, so it was natural for them to focus in such a way. The question in my mind is what it means for small businesses and other companies.
My [...]
The web browser Firefox 3 (of which I am a proud user), had what can only be called an amazing launch. They set the world record for downloads of software on a single day, despite plenty of reports of errors during the launch, such as late start. They ran two very important websites, www.getfirefox.com and [...]
One of the first lessons that I had to learn was to respect the consumer. The best analogy is to consider them a tourist in your area. You have to speak their language, in a place that is convenient when they are receptive to hearing your marketing message. As a marketer in today’s world you [...]