Category Archives: Events

What is local and what does it mean for my brand?

Posted on December 15, 2008 by Steve Hammer

I used to work for a newspaper company where the mantra was local, local, local.  The resources they had were in their area, including sales and content generation, so it was natural for them to focus in such a way.  … Continue reading →

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Firefox 3 as viral launch

Posted on September 6, 2008 by Steve Hammer

The web browser Firefox 3 (of which I am a proud user), had what can only be called an amazing launch.  They set the world record for downloads of software on a single day, despite plenty of reports of errors … Continue reading →

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Respect for the consumer

Posted on September 2, 2008 by Steve Hammer

One of the first lessons that I had to learn was to respect the consumer.  The best analogy is to consider them a tourist in your area.  You have to speak their language, in a place that is convenient when … Continue reading →

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