Strategies for communicating with consumers in a fragmented world
By this point you’d have to be living under a rock not to have heard of Twitter. Everyone from Oprah to CNBC has spent time talking about the microblogging system and its phenomenal growth. A far fewer percentage of people seem to understand the utility of the service. Certainly the controversy surrounding the Iran elections [...]
The NFL and the super bowl have recently been the targets of an agressive buzz strategy that works quite well, unfortunately. Submit an ad that gets rejected, but follows all of the listed rules. GoDaddy went from just another web registrar to a near household name by making a racy ad. The ad made fun [...]
This weekend I met a fellow marketer who worked for a very old school company that shall remain nameless. She used to do “digital” marketing for them, but they decided to turn that over to their agency and have her refocus elsewhere. She went on to describe brand managers that didn’t understand the difference between [...]
Johnson and Johnson pulled a recent print campaign for Motrin after significant online buzz revealed an underlying feeling of offense. The campaign was intended to show they understood the pain that mom’s feel over raising their children with Motrin as the obvious answer. The execution, however, showed anything but understanding.
By implying that babies are a [...]
Facebook and MySpace have been one of the epicenters for viral mini programs known as apps or widgets. The functionality for these programs varies from one time challenges issued to your friends online, to complicated interactive games. Some are mere decorations while others are massive organizers for important personal information. In some of the best [...]
Lets just admit it, so much information is in front of any of us on a given day that its getting harder to impress and create remarkable ads. The Super Bowl spectacle every years is often the lone place where the average individual goes to seek out a commercial. With the exception of Apple and [...]
Last year a video prognosticator, Kige Ramsey, got his 15 minutes of fame when he correctly predicted every game for the first weekend. Dallas radio, in particular picked him up for interviews. Deadspin nominated him for their youtube hall of fame. Numerous others followed putting up videos of their NFL picks, but none could match [...]
Only a few weeks into the new campagn, Microsoft has pulled the plug on pitchman Jerry Seinfeld. According to Microsoft, the move was planned from the beginning. Given the amount of time that it takes to shoot a commercial and the fact they apparently have a new one set to debut this week, it is [...]
Microsoft recently debuted a new ad campaign aimed at revising their image to be more friendly and approachable. To do so, they employed Jerry Seinfeld for a purported $10M. The first installment in the campaign debuted along with the regular season of NFL football and left many wondering what the point was. The spot, featured [...]