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Category Archives: buzz
The buzz and PR strategy of a rejected ad
The NFL and the super bowl have recently been the targets of an agressive buzz strategy that works quite well, unfortunately. Submit an ad that gets rejected, but follows all of the listed rules. GoDaddy went from just another web … Continue reading
A basic point, new media is interactive, not just digital
This weekend I met a fellow marketer who worked for a very old school company that shall remain nameless. She used to do “digital” marketing for them, but they decided to turn that over to their agency and have her … Continue reading
Twitter and youtube brings down an ad campaign
Johnson and Johnson pulled a recent print campaign for Motrin after significant online buzz revealed an underlying feeling of offense. The campaign was intended to show they understood the pain that mom’s feel over raising their children with Motrin as … Continue reading
Posted in Participation, Shock, Viral, buzz
Tagged motrin, online buzz, social media, twitter, wasted media buys
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Facebook changes alter rules for viral apps
Facebook and MySpace have been one of the epicenters for viral mini programs known as apps or widgets. The functionality for these programs varies from one time challenges issued to your friends online, to complicated interactive games. Some are mere … Continue reading
Posted in Viral, buzz
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Nintendo breaks a wall online, creates a remarkable ad
Lets just admit it, so much information is in front of any of us on a given day that its getting harder to impress and create remarkable ads. The Super Bowl spectacle every years is often the lone place where … Continue reading
User Created Videos to show common interests
Last year a video prognosticator, Kige Ramsey, got his 15 minutes of fame when he correctly predicted every game for the first weekend. Dallas radio, in particular picked him up for interviews. Deadspin nominated him for their youtube hall of … Continue reading
Posted in Participation, branding, buzz
Tagged Circuit City, Dallas, football, user generated, videos, youtube
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Seinfeld out for Microsoft? Who cares – Look at the buzz
Only a few weeks into the new campagn, Microsoft has pulled the plug on pitchman Jerry Seinfeld. According to Microsoft, the move was planned from the beginning. Given the amount of time that it takes to shoot a commercial and … Continue reading
Posted in buzz, mass media
Tagged advertising, conversation, Jerry Seinfeld, Mac, Microsoft, online elitist, PR, public relations
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Microsoft and Seinfeld – An ad campaign about nothing?
Microsoft recently debuted a new ad campaign aimed at revising their image to be more friendly and approachable. To do so, they employed Jerry Seinfeld for a purported $10M. The first installment in the campaign debuted along with the regular … Continue reading
Posted in Viral, buzz, mass media
Tagged American Express, Bill, blog, buzz, Jerry Seinfeld, marketing, Microsoft, traditional media, Viral, Windows
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How Twitter generates so much hype
By this point you’d have to be living under a rock not to have heard of Twitter. Everyone from Oprah to CNBC has spent time talking about the microblogging system and its phenomenal growth. A far fewer percentage of people … Continue reading →