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Category Archives: branding
What's in a name? The value of a good domain.
Domain name sales have been with us for quite some time. Since there can be only one yourname.com, the value of attractive domains can often go to the highest bidder. However opinions vary as to the best strategy. google and … Continue reading
Posted in Viral, branding
Tagged brand names, domain names, search engine, seo, traffic
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Small Scale Testing as a great way to improve
The budget that big brands can spend on marketing and advertising can be startling. Take AT&T. Their 2007 us ad spend was estimated by ad age to be $3.2B. Given there are about 300M people in the usa, that makes … Continue reading
Posted in branding, mass media
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Listening to consumers can be cheap marketing
Imagine for a moment that you are a brand manager in this current uncertain economic time. It’s pretty unlikely that your budget has been raised for 2009. Things are looking pretty down. How can you do anything right now? Part … Continue reading
Nintendo breaks a wall online, creates a remarkable ad
Lets just admit it, so much information is in front of any of us on a given day that its getting harder to impress and create remarkable ads. The Super Bowl spectacle every years is often the lone place where … Continue reading
User Created Videos to show common interests
Last year a video prognosticator, Kige Ramsey, got his 15 minutes of fame when he correctly predicted every game for the first weekend. Dallas radio, in particular picked him up for interviews. Deadspin nominated him for their youtube hall of … Continue reading
Posted in Participation, branding, buzz
Tagged Circuit City, Dallas, football, user generated, videos, youtube
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Search for branding
Using internet search is pretty obvious for transactional companies. If you sell flat screen TVs online, you buy key words like “Sony Plasma TV” and optimize your site for natural traffic. Once the user enters the site, they could be … Continue reading
Posted in branding
Tagged brand marketing, internet search, keyword tools, low invovlment products, metrics, potato chips, search engines, Sony
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