Strategies for communicating with consumers in a fragmented world
These days it’s all about social media. If you aren’t on Facebook, then you just aren’t marketing. It’s created a rush of entry to create fan pages for brands, even more so during the land grab that was vanity naming. However, it’s still hard for lots of brand to get traction in the space.
There are [...]
I’ll freely admit that I’m a devoted fan of Bravo’s Top Chef. As a foodie it’s one of the more interesting shows over all. However, as a marketer, it’s fascinating in terms of marketing opportunities.
Product placement is one of the most obvious ones. It’s one of the rules of the Top Chef drinking game, and [...]
After my recent post on the death of free, I attempted to run an ad on Yahoo’s network for our free dating site, downtoearth.com. The ad was pretty simple. It text in the ad read simply Online Dating. 100% Free.
The ad was rejected by Yahoo.
Why?
It lacked a disclaimer on the word “Free.” That’s right. They [...]
Gatorade for years has dominated the sports drink category. The product itself was the stuff of legends. The brand became an icon. Who can forget “Be like mike?” It’s orange lightning bolt is instantly recognizable. Decades of research, including a sports science institute, studied its effectiveness. Even it’s origin, as chronicled in this commercial, lent [...]
The NFL and the super bowl have recently been the targets of an agressive buzz strategy that works quite well, unfortunately. Submit an ad that gets rejected, but follows all of the listed rules. GoDaddy went from just another web registrar to a near household name by making a racy ad. The ad made fun [...]
It wasn’t that long ago that I read this post by Max Kalehoff on SEO and Comment spam. My blog gets hit by this mess quite frequently so I read it with fervent interest. Max puts it simply: attention is a precious resource and such actions squander this resource.
I’d put it this way. It’s a [...]
Last night TBS aired an interesting experiment in blatant product placement last night with the new comedy 10 items or less. The show was presented commercial free and with out interruptions. The show was supported instead by two sponsors that were shoehorned into the story in awkward ways. To TBS’s credit they were very above [...]
Watching the plight of GM, Chrysler and Ford over the past several years has been a pretty depressing state of affairs. Inevitably, people will say one of two things about the American automakers. The first is that they no longer make cars that people want and the second is that they don’t have the quality [...]
The CEO’s of the big 3 automakers recently got plenty of flack when they flew to Washington to beg for a bailout in their private jets. When they came back a second time, they all drove hybrids. Neither was a very smart move in my opinion. The first didn’t value money, the second was both [...]
Domain name sales have been with us for quite some time. Since there can be only one yourname.com, the value of attractive domains can often go to the highest bidder. However opinions vary as to the best strategy.
google and ebay are made up words that had little to do with their respective category until they [...]