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Author Archives: Steve Hammer
Black Hat Marketing and why it is bad
It wasn’t that long ago that I read this post by Max Kalehoff on SEO and Comment spam. My blog gets hit by this mess quite frequently so I read it with fervent interest. Max puts it simply: attention is … Continue reading
Posted in Viral, branding
Tagged google search results, marketing ethics, online marketing, tactics
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Perfect Product Placement in 10 items or less?
Last night TBS aired an interesting experiment in blatant product placement last night with the new comedy 10 items or less. The show was presented commercial free and with out interruptions. The show was supported instead by two sponsors that … Continue reading
Posted in branding, mass media
Tagged brand integration, new marketing, Nivea, product placement, TBS
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What is local and what does it mean for my brand?
I used to work for a newspaper company where the mantra was local, local, local. The resources they had were in their area, including sales and content generation, so it was natural for them to focus in such a way. … Continue reading
The Brands of the Big 3 Automakers
Watching the plight of GM, Chrysler and Ford over the past several years has been a pretty depressing state of affairs. Inevitably, people will say one of two things about the American automakers. The first is that they no longer … Continue reading
Posted in branding, mass media
Tagged automotive, brand promise, Ford, Honda, Lincoln, New York Times, outdated media
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The PR value of management decisions
The CEO’s of the big 3 automakers recently got plenty of flack when they flew to Washington to beg for a bailout in their private jets. When they came back a second time, they all drove hybrids. Neither was a … Continue reading
A basic point, new media is interactive, not just digital
This weekend I met a fellow marketer who worked for a very old school company that shall remain nameless. She used to do “digital” marketing for them, but they decided to turn that over to their agency and have her … Continue reading
Twitter and youtube brings down an ad campaign
Johnson and Johnson pulled a recent print campaign for Motrin after significant online buzz revealed an underlying feeling of offense. The campaign was intended to show they understood the pain that mom’s feel over raising their children with Motrin as … Continue reading
Posted in Participation, Shock, Viral, buzz
Tagged motrin, online buzz, social media, twitter, wasted media buys
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What's in a name? The value of a good domain.
Domain name sales have been with us for quite some time. Since there can be only one yourname.com, the value of attractive domains can often go to the highest bidder. However opinions vary as to the best strategy. google and … Continue reading
Posted in Viral, branding
Tagged brand names, domain names, search engine, seo, traffic
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Small Scale Testing as a great way to improve
The budget that big brands can spend on marketing and advertising can be startling. Take AT&T. Their 2007 us ad spend was estimated by ad age to be $3.2B. Given there are about 300M people in the usa, that makes … Continue reading
Posted in branding, mass media
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Listening to consumers can be cheap marketing
Imagine for a moment that you are a brand manager in this current uncertain economic time. It’s pretty unlikely that your budget has been raised for 2009. Things are looking pretty down. How can you do anything right now? Part … Continue reading