Escalate – Marketing to the unreachable

There’s a wide conception among consumers that everything on the Internet should be free.  The success of companies like Craigslist have promoted the notion that other than ordering products, everything else should be free.  The work of Internet opinion leaders like Jeff Jarvis and Chris Anderson have forwarded the notion that free and freemium business [...]

Posted on April 1st, 2009 under Uncategorized. Tags: eBay Inc, Internet advertising, internet business models, Internet opinion leaders, Jeff Jarvis, paid online dating, quality products, the business of free, The Wall Street Journal. Comments: None