More on how worthless free has become
After my recent post on the death of free, I attempted to run an ad on Yahoo’s network for our free dating site, downtoearth.com. The ad was pretty simple. It text in the ad read simply Online Dating. 100% Free.
The ad was rejected by Yahoo.
Why?
It lacked a disclaimer on the word “Free.” That’s right. They expected that the word could only be used with some sort of catch.
I tried to explain that we are truly free and get a sample disclaimer. How can you disclaim something that’s true?
I’m leaning toward using “internet connection required” for our online ad.
February 17th, 2009 at 5:22 pm
[...] The rest is here: More on how worthless free has become [...]