Strategies for communicating with consumers in a fragmented world
I’ll freely admit that I’m a devoted fan of Bravo’s Top Chef. As a foodie it’s one of the more interesting shows over all. However, as a marketer, it’s fascinating in terms of marketing opportunities.
Product placement is one of the most obvious ones. It’s one of the rules of the Top Chef drinking game, and [...]
After my recent post on the death of free, I attempted to run an ad on Yahoo’s network for our free dating site, downtoearth.com. The ad was pretty simple. It text in the ad read simply Online Dating. 100% Free.
The ad was rejected by Yahoo.
Why?
It lacked a disclaimer on the word “Free.” That’s right. They [...]
Allow me to write an obituary for what was once an appealing and meaningful word. Sadly, it was beaten to death by advertising claims and shows no hope of recovery. Certainly in the days before the Internet, it had been frequently over used, but recent time has finally sent it over the edge. It no [...]