Monthly Archives: February 2009

Top Chef and Product Placement and much more

Posted on February 25, 2009 by Steve Hammer

I’ll freely admit that I’m a devoted fan of Bravo’s Top Chef.  As a foodie it’s one of the more interesting shows over all.  However, as a marketer, it’s fascinating in terms of marketing opportunities. Product placement is one of … Continue reading →

Posted in branding, mass media | Tagged , , | 1 Comment

More on how worthless free has become

Posted on February 17, 2009 by Steve Hammer

After my recent post on the death of free, I attempted to run an ad on Yahoo’s network for our free dating site, downtoearth.com.  The ad was pretty simple.  It text in the ad read simply Online Dating.  100% Free. … Continue reading →

Posted in Viral, branding | Tagged , , | 1 Comment

The sad death of the word Free

Posted on February 5, 2009 by Steve Hammer

Allow me to write an obituary for what was once an appealing and meaningful word.  Sadly, it was beaten to death by advertising claims and shows no hope of recovery.  Certainly in the days before the Internet, it had been … Continue reading →

Posted in Viral | Tagged , , , , , , | 3 Comments