Monthly Archives: January 2009

When competitors react. Questionable brand strategy?

Posted on January 27, 2009 by Steve Hammer

Gatorade for years has dominated the sports drink category.  The product itself was the stuff of legends.  The brand became an icon.  Who can forget “Be like mike?”  It’s orange lightning bolt is instantly recognizable.  Decades of research, including a … Continue reading →

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The buzz and PR strategy of a rejected ad

Posted on January 14, 2009 by Steve Hammer

The NFL and the super bowl have recently been the targets of an agressive buzz strategy that works quite well, unfortunately.   Submit an ad that gets rejected, but follows all of the listed rules.  GoDaddy went from just another web … Continue reading →

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Are misattributed comments worse than anonymous ones?

Posted on January 13, 2009 by Steve Hammer

A bit of a self-debate here, but I’m actually wondering if misattributing a comment is worse than just doing it anonymously. I’m certainly no celebrity, but I have seen a bit of attention lately. I also don’t have the most … Continue reading →

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Black Hat Marketing and why it is bad

Posted on January 9, 2009 by Steve Hammer

It wasn’t that long ago that I read this post by Max Kalehoff on SEO and Comment spam.  My blog gets hit by this mess quite frequently so I read it with fervent interest.  Max puts it simply: attention is … Continue reading →

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Perfect Product Placement in 10 items or less?

Posted on January 7, 2009 by Steve Hammer

Last night TBS aired an interesting experiment in blatant product placement last night with the new comedy 10 items or less.  The show was presented commercial free and with out interruptions.   The show was supported instead by two sponsors that … Continue reading →

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