Strategies for communicating with consumers in a fragmented world
Gatorade for years has dominated the sports drink category. The product itself was the stuff of legends. The brand became an icon. Who can forget “Be like mike?” It’s orange lightning bolt is instantly recognizable. Decades of research, including a sports science institute, studied its effectiveness. Even it’s origin, as chronicled in this commercial, lent [...]
The NFL and the super bowl have recently been the targets of an agressive buzz strategy that works quite well, unfortunately. Submit an ad that gets rejected, but follows all of the listed rules. GoDaddy went from just another web registrar to a near household name by making a racy ad. The ad made fun [...]
A bit of a self-debate here, but I’m actually wondering if misattributing a comment is worse than just doing it anonymously. I’m certainly no celebrity, but I have seen a bit of attention lately. I also don’t have the most uncommon name. However, it’s more than a bit off-putting to see something [...]
It wasn’t that long ago that I read this post by Max Kalehoff on SEO and Comment spam. My blog gets hit by this mess quite frequently so I read it with fervent interest. Max puts it simply: attention is a precious resource and such actions squander this resource.
I’d put it this way. It’s a [...]
Last night TBS aired an interesting experiment in blatant product placement last night with the new comedy 10 items or less. The show was presented commercial free and with out interruptions. The show was supported instead by two sponsors that were shoehorned into the story in awkward ways. To TBS’s credit they were very above [...]