Strategies for communicating with consumers in a fragmented world
I used to work for a newspaper company where the mantra was local, local, local. The resources they had were in their area, including sales and content generation, so it was natural for them to focus in such a way. The question in my mind is what it means for small businesses and other companies.
My [...]
Watching the plight of GM, Chrysler and Ford over the past several years has been a pretty depressing state of affairs. Inevitably, people will say one of two things about the American automakers. The first is that they no longer make cars that people want and the second is that they don’t have the quality [...]
The CEO’s of the big 3 automakers recently got plenty of flack when they flew to Washington to beg for a bailout in their private jets. When they came back a second time, they all drove hybrids. Neither was a very smart move in my opinion. The first didn’t value money, the second was both [...]