Monthly Archives: December 2008

What is local and what does it mean for my brand?

Posted on December 15, 2008 by Steve Hammer

I used to work for a newspaper company where the mantra was local, local, local.  The resources they had were in their area, including sales and content generation, so it was natural for them to focus in such a way.  … Continue reading →

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The Brands of the Big 3 Automakers

Posted on December 10, 2008 by Steve Hammer

Watching the plight of GM, Chrysler and Ford over the past several years has been a pretty depressing state of affairs.  Inevitably, people will say one of two things about the American automakers.  The first is that they no longer … Continue reading →

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The PR value of management decisions

Posted on December 9, 2008 by Steve Hammer

The CEO’s of the big 3 automakers recently got plenty of flack when they flew to Washington to beg for a bailout in their private jets.  When they came back a second time, they all drove hybrids.  Neither was a … Continue reading →

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