Monthly Archives: November 2008

A basic point, new media is interactive, not just digital

Posted on November 24, 2008 by Steve Hammer

This weekend I met a fellow marketer who worked for a very old school company that shall remain nameless.  She used to do “digital” marketing for them, but they decided to turn that over to their agency and have her … Continue reading →

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Twitter and youtube brings down an ad campaign

Posted on November 18, 2008 by Steve Hammer

Johnson and Johnson pulled a recent print campaign for Motrin after significant online buzz revealed an underlying feeling of offense.  The campaign was intended to show they understood the pain that mom’s feel over raising their children with Motrin as … Continue reading →

Posted in Participation, Shock, Viral, buzz | Tagged , , , , | 1 Comment

What's in a name? The value of a good domain.

Posted on November 11, 2008 by Steve Hammer

Domain name sales have been with us for quite some time.  Since there can be only one yourname.com, the value of attractive domains can often go to the highest bidder.  However opinions vary as to the best strategy. google and … Continue reading →

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Small Scale Testing as a great way to improve

Posted on November 10, 2008 by Steve Hammer

The budget that big brands can spend on marketing and advertising can be startling.  Take AT&T.  Their 2007 us ad spend was estimated by ad age to be $3.2B.  Given there are about 300M people in the usa, that makes … Continue reading →

Posted in branding, mass media | 1 Comment