Monthly Archives: October 2008

Listening to consumers can be cheap marketing

Posted on October 26, 2008 by Steve Hammer

Imagine for a moment that you are a brand manager in this current uncertain economic time.   It’s pretty unlikely that your budget has been raised for 2009.  Things are looking pretty down.  How can you do anything right now? Part … Continue reading →

Posted in branding | Tagged , , , | 1 Comment

Do dancing people deliver better click through?

Posted on October 10, 2008 by Steve Hammer

We’ve all seen the ads on seemingly every web page on the Internet.  They feature some random person dancing amid talk of interest rates and refinancing.  At times it seems to be video, other times it’s animation.   I’ll leave … Continue reading →

Posted in mass media | Tagged , , , , | Leave a comment

Facebook changes alter rules for viral apps

Posted on October 1, 2008 by Steve Hammer

Facebook and MySpace have been one of the epicenters for viral mini programs known as apps or widgets.  The functionality for these programs varies from one time challenges issued to your friends online, to complicated interactive games.  Some are mere … Continue reading →

Posted in buzz, Viral | Leave a comment