Strategies for communicating with consumers in a fragmented world
Imagine for a moment that you are a brand manager in this current uncertain economic time. It’s pretty unlikely that your budget has been raised for 2009. Things are looking pretty down. How can you do anything right now?
Part of the answer is to think like small business or startup. Use resources that are cheap [...]
We’ve all seen the ads on seemingly every web page on the Internet. They feature some random person dancing amid talk of interest rates and refinancing. At times it seems to be video, other times it’s animation.
I’ll leave out the company, but lets say their initials are lmb. As a business model they do second mortgages [...]
Facebook and MySpace have been one of the epicenters for viral mini programs known as apps or widgets. The functionality for these programs varies from one time challenges issued to your friends online, to complicated interactive games. Some are mere decorations while others are massive organizers for important personal information. In some of the best [...]