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Monthly Archives: September 2008
Nintendo breaks a wall online, creates a remarkable ad
Lets just admit it, so much information is in front of any of us on a given day that its getting harder to impress and create remarkable ads. The Super Bowl spectacle every years is often the lone place where … Continue reading
User Created Videos to show common interests
Last year a video prognosticator, Kige Ramsey, got his 15 minutes of fame when he correctly predicted every game for the first weekend. Dallas radio, in particular picked him up for interviews. Deadspin nominated him for their youtube hall of … Continue reading
Posted in Participation, branding, buzz
Tagged Circuit City, Dallas, football, user generated, videos, youtube
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Search for branding
Using internet search is pretty obvious for transactional companies. If you sell flat screen TVs online, you buy key words like “Sony Plasma TV” and optimize your site for natural traffic. Once the user enters the site, they could be … Continue reading
Posted in branding
Tagged brand marketing, internet search, keyword tools, low invovlment products, metrics, potato chips, search engines, Sony
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Seinfeld out for Microsoft? Who cares – Look at the buzz
Only a few weeks into the new campagn, Microsoft has pulled the plug on pitchman Jerry Seinfeld. According to Microsoft, the move was planned from the beginning. Given the amount of time that it takes to shoot a commercial and … Continue reading
Posted in buzz, mass media
Tagged advertising, conversation, Jerry Seinfeld, Mac, Microsoft, online elitist, PR, public relations
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Microsoft and Seinfeld – An ad campaign about nothing?
Microsoft recently debuted a new ad campaign aimed at revising their image to be more friendly and approachable. To do so, they employed Jerry Seinfeld for a purported $10M. The first installment in the campaign debuted along with the regular … Continue reading
Posted in Viral, buzz, mass media
Tagged American Express, Bill, blog, buzz, Jerry Seinfeld, marketing, Microsoft, traditional media, Viral, Windows
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Firefox 3 as viral launch
The web browser Firefox 3 (of which I am a proud user), had what can only be called an amazing launch. They set the world record for downloads of software on a single day, despite plenty of reports of errors … Continue reading
Posted in Events, Participation, Viral
Tagged community, firefox, grassroots, press, software, web browser
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Marketing Evolved, in cartoon form
Tom Fishburne has done a great job of lampooning the culture of brand management and marketing for a while now. His cartoons are both funny and well thought, like an even more clever version of Dilbert without the passive aggressive anger toward upper management. … Continue reading
Cafepress and brand satire
Many thanks to silicon alley insider for their recent post on the issue that brands have taken with consumer generated shirts which feature their trademarks in unflattering manners. The facilitator of this brand abuse is cafepress.com, an online t-shirt shop that can produce … Continue reading
Posted in Participation
Tagged cafepress, coke, consumer generated marketing, items, walmart
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Respect for the consumer
One of the first lessons that I had to learn was to respect the consumer. The best analogy is to consider them a tourist in your area. You have to speak their language, in a place that is convenient when … Continue reading
Posted in Events, Participation
Tagged community, consumer, Dallas, Events, launch, marketing, neighbors, newspapers, respect
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